Rebranding the Ankeny Diner
This assignment was to rebrand a local business in Iowa, and create a website for desktop and mobile use, a digital billboard, both browser and mobile ads, business cards, product redesign/packaging design, and I opted to also design a new logo. This campaign is still kind of in progress so I will post the final mockups eventually.
Landing Page, Desktop and Mobile
Product Pages, with digital billboard, and a couple ads
Ads and Business Card
Logo and Home Page Design
Home Page
Landing Page
Product Page
Desktop Webpages
After designing the new logo, I started with the website because I think that is where I could get the most branding guidelines for the rest of my work from. (plus I wanted to start with the big project). I stuck to the color scheme of the original website, but applied them differently. I used the blues and the yellow as the primary colors, then used the red as a secondary color. For typography I went with Seaside Resort NF as the header/sub header because I think it tied nicely with the retro/playful/funky vibe I wanted to convey. Plus I think it adds a nice contrast from the body type which is just Helvetica Neue Regular. Disclaimer: the pages are all the same width, the layout above just scaled the landing page down because its longer than the rest.
Menu Front
Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Menu Back
Redesigned Product
For the redesigned product portion I decided to redo their menu. They have a massive menu, and I didn’t think it would be right to get rid of some things on their actual menu. I followed the aesthetic of the website using the same colors, types of images and typography.
Business Cards
For the business card I wanted to mimic the cover of the menu, and keep it simple besides that. Mostly because I didn’t think it need to be super complex, the imagery speaks for itself, and the business cards serves its purpose.
Browser Ad 1
Browser Ad 2
Mobile Ad 1
Mobile Ad 2
Ads
My personal goal for the ads was to create as much diversity in what ads I make to show all the ways they would advertise certain deals or other promotions they have going on. I wanted to do this so if for some reason someone would need to create an ad using my branding style they would have a good idea of what they need to do. I redesigned some of their current ads they have on their Facebook to fit the new branding style I created.
Digital Billboard
For this part of the assignment we had to create 5-6 frames for the digital billboard design. Honestly, I thought this was wicked cool! I had no idea you could make gifs in photoshop. I kind of struggled with the design a bit, as in deciding what to put in each frame, and the flow of the gif.